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Friday, May 20, 2011

Psst! The Human Brain Is Wired For Gossip by Jon Hamilton

"If somebody is higher than you in the food chain, you want dirt about them. You want negative information, because that's the stuff you can exploit to get ahead."

Hearing gossip about people can change the way you see them — literally.
Negative gossip actually alters the way our visual system responds to a particular face, according to a study published online by the journal Science.
The findings suggest that the human brain is wired to respond to gossip, researchers say. And it adds to the evidence that gossip helped early humans get ahead.
"Gossip is helping you to predict who is friend and who is foe," says Lisa Feldman Barrett, distinguished professor of psychology at Northeastern University and an author of the study.
Barrett is part of a team that's been studying how gossip affects not just what we know about an unfamiliar person but how we feel about them. The team has shown that getting second-hand information about a person can have a powerful effect.
But Barrett and her team wanted to answer another question: Once hearsay has predisposed us to see someone in a certain way, is it possible that we literally see them differently?

Read more here:
http://www.npr.org/2011/05/20/136465083/psst-the-human-brain-is-wired-for-gossip 

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