The latest business model for web-based companies is to provide services to the consumers for free. Roberts talks about the operations of such a model, in which advertising is the only source of revenue. She elaborates on how companies are learning to value the concept of 'nothing'.
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1661
What is the meaning of economics of free?
Which is the role of advertising? Do we need it? Why?
Do we live in the era of packing boxes or do we "pack" anything else instead?
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